I named the Swift Construction Company business support system concept Maestro after hearing Kohsuke Kawaguchi explain on FLOSS Weekly why he named his project Jenkins. Kawaguichi-san explained service applications should be named like a person, so that users identify with the application by saying things like:

• Did you get the bill of materials from Maestro yet?
• Was the drawing filed in Maestro?
• Ask Maestro for a where-used report before we modify that part.
• What drawing rev does Maestro say that serial number was made to?

Makes sense to me!