What is a CRM?

Customer Relationship Management (CRM) is a type of enterprise application used to organize information about customers, leads, and other contacts, and provide a structured process for progressing leads to customers. A CRM system is often integrated with other enterprise applications, such as an Enterprise Resource Planning (ERP) system, and may be included as a module within an ERP system.

Dale has worked with several CRM systems and is excited to represent SuiteCRM, one of the top open-source CRM systems. SuiteCRM is provided through a modern open-source business model based on support services, and is accessible to businesses of even modest financial means.

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